Great quality, fast shipping and a very reliable company. The cable is a little on the stiff side, but given what it is and what it is used for you are not going to (typically) be using it for component connections for an entertainment system, you could ...but it would be a little overkill. The quality of this cable is just outstanding, better than anything I have ever used at a great..strike that...an OUTSTANDINGLY AFFORDABLE PRICE. Buy it, you will not be disappointed. Tektel ( LOGiCO ) has my business from now on! I am done with hit and miss companies that deliver more excuses that products. I am a Tektel fan all the way now!